- In praise of shadow
- Film workshop for children
- A book about the story of books in Turkey
- The Italians through the eyes of Bruno Barbey
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- Wild one in the kitchen
- Creative solutions from !f Istanbul
- !f Inspired/Keş!f International Film Competition
- Tourism sector to meet at EMITT 2009
- The 5th World Water Forum
- Shooting of promotional film with Kevin Costner is completed
- Turkish Airlines adds new flight destinations
- Adana Airport Domestic Terminal C.I.P. Lounge undergoes renovation
- Turkish Airlines expands fleet to 127
- Change in baggage allowance to New York and Chicago
- Change in Istanbul-Chicago-Istanbul flights
- Invitation to 'First Class'!
- Flavors of Anatolia on AnadoluJet
Dear guests, The global financial crisis is beginning to affect the air transport sector. Ending the year rather successfully in terms of its traffic statistics, Turkish Airlines achieved a significant result with a 15% increase in its number of passengers even as the market was experiencing a serious contraction.
Despite the prevailing grim expectations, however, we would like to continue our growth in 2009 as well, indeed to boost it even further with additional new successes.This year is going to be one of new objectives and innovations for Turkish Airlines. While several airlines around the world are scaling down their market capacity, Turkish Airlines has confidence in the quality product it offers its customers at affordable prices. And the best indicator of that confidence is the 21% capacity increase we are envisaging in our budget for 2009.
The key factor that will enable us to achieve our ambitious goals is the superior quality of service we offer. I would therefore like to mention briefly the steps we are taking in line with our concept of quality service, which sets us apart from our competitors. The Boeing 777 aircraft, the third of which entered our fleet only recently, has enabled us to offer you, our valued passengers, yet another new product. With the introduction of First Class, the eight suites on the planes currently in use on our London, Singapore, Hong Kong and Bangkok routes are now offering unforgettable travel comfort to passengers who choose Turkish Airlines. Not only that but the four, narrow-body Airbus 321 aircraft with the world's most modern cabins which are soon going to join our fleet will serve passengers on our medium-haul routes with the comfort of 'business' seats and individual entertainment systems.
Aiming to become a global player, Turkish Airlines has further raised its targets in the foreign market. We are currently putting emphasis on promotional activities in 2009 and organizing our advertising campaigns. A film with the famous Oscar-winning actor Kevin Costner and based on the slogan, 'Feel Like A Star!'', has already been released to be shown in seventy countries including Turkey.
With our two new routes to Uşak and Çanakkale we have increased our domestic flight destinations to 35. And next month we will be expanding our flight network abroad as well when our foreign destinations will rise to 114 with new flights to Nairobi (Kenya), Mashhad (Iran), Dakar (Senegal), Sao Paulo (Brazil) and Ufa (Russia), all to be added by the end of March.
We would also like to sustain our profitability as we realize our goals. We plan to take the savings we make under our tight spending policy to the highest possible level. We have already reaped the results of the fuel conservation measures we introduced for the first time in the middle of last year with the IATA Green Team. Saving a total of 48 million dollars in the first six months, we are targeting a savings of 114 million dollars at the end of the first year. But the environment-friendly results of this project, which is not limited merely to savings, are even more important in our eyes. An approximately 384-thousand-ton reduction in carbon emissions per year will be realized as a result of the savings. We are working harder, and consuming less, for a greener environment.
Thanking you for your interest in Turkish Airlines, I wish you a pleasant flight.
With my best regards,
Ph.D., CEO and Member of the Board